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R is for Rules

Going right along with the Quiet Rule, is the Golden Rule - do unto others as you would have them do onto you. The following embellishes a bit. From a children's store called Recess, where the owner and Mom has this list of rules sitting by the cash register:

Rule #1: Never give up.

I love this rule. I say this to my daughter all of the time. If we are feeling like the world is getting us down and things are getting difficult we can think about this simple rule. Don’t give up! Just keep reaching. Life is not easy.

Rule #2: Be nice to one another.

How profound! This is such an easy rule and so easily forgotten. To simply be nice to someone can truly make their day. Treat others as you would like to be treated and most likely someone will do the same for you.

Rule #3: Think good thoughts.

Another great one. Why waste time being negative? Be positive and feel better all around. Think the best thoughts possible about people and difficult situations. Take a moment and picture yourself doing something you love. It is a great stress reliever.

Rule #4: Try to do better.

A favorite of mine because I am an over-achiever! Do your best and then some. The effort is usually well worth it. Try to improve yourself in small ways and see what the outcome is. Try new things and don’t fear failure. Just do your best!

Rule #5: Say please and thank you.

It brings a smile to my face when I get the chance to interact with a polite child (or adult!) Everyone is in such a rush these days, but take the time for a simple please or thank you. It will be well received.

It’s like I said. This is a simple list with basic concepts. It brings me back to the purity of childhood. Obviously we want to teach our children these simple rules, but what a great reminder to use them daily as adults. Keep these rules in mind during your busy week and see how often it helps you through!

I agree!

Q is for Quiet

I DON'T KNOW WHAT PEOPLE HAVEN'T FIGURED OUT BY NOW THAT TYPING IN ALL CAPS MEANS YOU'RE YELLING!

Be quiet. It applies to life online as well as for real. Don't yell. It's impolite.

P is for Promotion

Today at the Blood-Red Pencil, Maryann Miller and I discuss how difficult BSP is for authors and how the rest of us can help. It's all about liking each other. Go read what I'm talking about.

Rana DiOrio at Little Pickle Press has another effective tactic for promoting her blog. When LPP writes about other people, they not only include links to mentioned sites, but after the blog publishes, Rana emails the mentionees and asks them to stop by the blog and leave a comment. Here are examples of emails she sent for today's blog post:

Good Morning!

We feature you today in our blog post about the Santa Barbara Earth Day Festival:

http://bit.ly/g3QpFO

Please stop by and leave a comment!

Thank you,

Rana

***

Good Morning:

We just wanted you to know that we have a very favorable mention of your business in our blog today:

http://bit.ly/g3QpFO

Please stop by and leave a comment.

Thanks so much,

Rana

 ***

Good Morning:

Just thought you'd like to know that we extol your organization today in our blog post about the Santa Barbara Earth Day Festival:

http://bit.ly/g3QpFO

Please stop by and leave a comment!

Thanks so much,

Rana

It takes only a few moments to send these reminders,  but the benefits in the way of traffic and comments to the blog can be great. Don't miss an opportunity to gently encourage someone to read your post about them!

O is for Oops

It's also for, "oh, dang, I don't have a blog post for the A-Z Challenge and I'm out of town."

So here's a picture of an orchid I have in bloom right now.

Talk about pulling something out of an orifice!

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N is for News

There are two kinds of news that come to mind: personal news about you, and what’s happening in the world. Both are great things to write about.

If you’re an author or a publisher, the public can’t get enough information about what you’re doing from day-to-day. Readers want to know what your word count is, what other novels your moodling, what conference you’ll be attending next. The same goes for publishers, and recaps of recent events with photos are always a boon to blog traffic. Don’t forget to share information about yourself on your blog!

World news works a little differently, because when you write about a current event, not only do you share your opinions but you also tap into a huge and sticky web of similar posts on the Internet. Linking to outside news sources is a great way to increase the notice-ability of your blog. If you’re writing about an earthquake, for example, Google the word and see what news articles are first in your search results. Then mention the keyword and link to that article in your post. Also try to add the keyword to your blog post title and label. When it comes to news and blogging, relevance and timing are important to factor into your scheme, so don’t hesitate mentioning important world events when possible.

M is for Murder

Right about now, most of the A-Z Challengers are probably thinking this project is murder! About halfway through a blog challenge is when the going gets tough. It’s easier than usual for me having a narrow focus, that is, using letters of the alphabet throughout the contest. So today is M, and originally I’d planned to host a tour stop for Susan Wittig Albert’s new mystery novel, Mourning Gloria. But the tour has been pushed to later since the author is still on a live tour. I’ll talk about Murder Must Advertise instead.

MMA is a Yahoo!Group for mystery authors to share promotion ideas of any and every kind, and there’s no better place to find creativity and kindred spirits. I encourage you to join the group,  even if you don’t write mysteries. Their discussions and suggestions apply to all writers, including (and maybe especially) self-published authors. Don’t waste a moment joining the group. It is a moderated forum, and each comment must pass muster by the list owner, so no worries about any wild and off-topic discussions. This is about marketing your book, and that’s what you’ll read about. But you’ll also meet a great group of people. Kudos to award-winning writer, Jeffrey Marks, for starting the group twelve years ago. Tell them Dani at Blog Book Tours sent you over when you join!

L is for Length and Other Lessons

I manage the blog for Little Pickle Press, and using some of the techniques I’ve mentioned in the past days, we’ve managed to consistently achieve 100-200 visitors a day, and now have a Google 3 ranking. Because the LPP Team shares lots of information about children’s book publishing (and environmental sustainability), it daily becomes more of an authority blog, with lots of guests from related industries. One of the challenges I encounter editing guest posts is length.

How long should a blog post be? 350 words is probably optimum for an average post. 500 words is getting too long and probably should be split into two consecutive posts. I also try to mix it up during the course of a week. It’s better to have five posts day-after-day, rather than two long posts during one week. So think about this when planning your weekly posts. Are you driving your readers away because it takes too long to read what you have to say?

The average length of time a visitor will stay at your blog is 1 ½ minutes. That’s your window of opportunity so grab them and impart your message. Or lose your reader. It’s not a lesson you need to learn the hard way.

K is for Knowledge

Yesterday, I talked about increasing blog traffic and building a voice of authority through your writing. What do you know that sets you apart from other bloggers, something that might attract a very narrow, but perhaps large group of readers?

What brings people to this blog is information about blog book tours. So that narrows my readership to authors who want to promote their new titles on the Internet.

In the past five years, I’ve become something of a sage (I hesitate to say "authority figure" as it sounds so unfriendly) about blog book tours, and it all started as research for my own book promotion. I didn't invent the idea by any means (it goes back at least 20 years to author, M.J. Rose). After many years of promoting a business with related traveling, hotel conferences, and other “face-time”, I knew I didn’t want to do any of that to promote my own book. It was too expensive, too time-consuming, too strenuous at my age, and an environmental nightmare. It was this last issue that decided my interest in online promotion, and it was a short jump to the blogging platform and it’s obvious potential, that led me to researching and planning online tours.

Five years later, I still think blogs, blog book tours, and other Internet platforms like YouTube and podcasting, are powerful book promotion tools, which have changed the publishing game, and tilted it in favor of the author. If you’re interested in a quick how-to be sure to read my Quickest Blog Book Tour Guide Ever and then consider taking a class to plan your own tour. Not only will you pay less out-of-pocket to plan your own tour, you’ll have a better one. Because nobody knows your book as well as you do, and nobody cares more about its success. Sign up for the next class here, and acquire the knowledge you need to build your own blog book tour.

J is for Jumpstarting

One of the most frustrating things in the early days of a blog is getting daily readers. Even bloggers who post every day don’t always get the results they want very quickly. This is where a group effort comes in handy to jumpstart results.

In the blog book tours classes, we usually have a blog-a-day challenge for one month. This serves several purposes.

1. It develops a good habit in the blogger, because infrequent blogging is the death knell of even the most attractive blog.
2. It increases traffic to a blog through visits from team members, and consequently makes the blog more noticeable to search engines.

Both of these elements are vital for jumpstarting a blog. Projects like the current A-Z Challenge, the basis of the blogs you are currently reading, are even more powerful. (Click on the link at the top of the page.) Almost 1,200 bloggers are teaming up in the same project, egging each other on, visiting member blogs, back-linking to each other. The Google ‘bots must be going crazy. Which, of course, has us all jumping for joy!

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I is for Improvement

There was a time that WordPress was touted as the professional blogging platform, but Blogger has added so many features and improvements over the last year, that they are almost as powerful in a business environment. The most notable improvement is a new and flexible Designer feature, which not only includes countless templates to personalize the blog, but also a myriad of fonts, page elements, and colors. As well, gadgets that include statistics and email subscription sign-ups have been added, and with the upgrading of the spam feature, there’s really not a lot more to change for the average blogger. It amazes me to see blogs out there still using the old, original Blogger templates.


All these improvements are great tools to help create an attractive and entertaining blog, and you’ll want to use them to bring people back. Increasing traffic should be one of your goals, and with steady work, you should be able to regularly get 100 visitors a day within a year. In that time, you should also gain the Google ranking we mentioned a few days ago.

Why is this important? The more visitors to your blog, the more influence you have, whether promoting your opinions, teaching a lesson, or promoting your book. You become an authority via your blog. So think about that other “I” word – Influence – and how much of it you can develop on the Internet through your written word. Let’s review these interesting concepts:

Improve your blog
Increase traffic
Influence more readers
Internet is the road to achievement and success

H is for Help

How-to blog:

I often have folks sign up for my classes thinking they'll learn to blog. You have to know how before you sign up - the point of the class is to learn about blog BOOK TOURS. So you need to be fairly adept at blogging to sign up. The best way to learn how to blog is to simply Google "how to blog". Then see what comes up. Here's one example to try on YouTube, and you might have to search around for updated links since last year's Blogger upgrade, but the information is at your disposal. Seek and ye shall find.

Hit counters:

Everyone needs one and two favorites are Statcounter.com and Sitemeter.com. I prefer Sitemeter, and like to show actual hit count since a good high number makes the blog more attractive to readers.


Holiday blogging prompts:

Last week, I found a really great site that lists all those crazy holidays we're always hearing about like National Naked Rat Day and National Black Licorice Week. This site lists hundreds of those holidays by month, and what great writing prompts for your blog! Go here for more and be sure to bookmark this site.

Hurdles like word verification:

I've noticed during this month's A-Z Challenge that quite a few of the blogs have word verification and moderated status activated. I would definitely get rid of the word verification, as I and many people, don't return to blogs that create comment hurdles like that. I've even turned it off on this blog, despite having the blog shut down for six months by Blogger for excess spam visits. Bloggers new spam filter is really quite adequate for the job. If you're still not sure, then moderate comments, but even this is a mental hurdle for your fans. You'll lose too many to make it worth the bother. Remember, you WANT comments, because it makes your blog stickier to the search engines.

Hint-of-the-Day:

Collapse your archive in the sidebar. It's ugly, takes up too much space, and nobody uses it anyway. Make it a nice tidy little box like mine in the sidebar. See it? Now compare it to yours. Which is better?


Finally H is for Happy blogging!

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Blog Book Tours Blog

G is for Google

There is so much about Google to talk about, it's hard to know where to start. Let's make it short and discuss two things:

Google ranking is one important gauge of how popular or influential a blog is, and you should know your ranking, as well as any potential blog book tour host's. If you're planning a blog book tour, try to find blogs that have a Google ranking of 3 or 4. Blogs don't often rank higher than 5. To get your ranking, visit PR Checker and follow the easy directions.

You should also set-up  Google Alerts for your book title, your name, and perhaps some key words associated with your brand or book. This allows you to monitor what's going on on the web related to your interests. Setting up Google Alerts is as easy as checking your ranking, and you automatically get daily or weekly updates in your mailbox.

Was that useful information? Do you already do these things? Leave a comment and share what your blog's ranking is. I have a widget in the sidebar letting all visitors know I'm a Google 4, which makes me a prime host for blog book tours. I'll be doing more of that starting in May, and will feature children's literature and cozy mysteries, as well as non-fiction related to organic and sustainability topics. Be sure to add me to your blogroll for future reference!

F is for Friends

F is also for Facebook and Followers on Twitter. At the BBT Cafe, which is the social site for graduates of the blog book tours classes, we are friends in the true sense of the word, and continue to support each other in book marketing endeavors long after the classes end. It wasn't by design - this just evolved over time. So here's what you can expect on the weekly collaborative promotion menu:

Monday: We support each other on Facebook by posting our link and reminder at the Cafe site. Then we go to each other's Facebook pages, click the Like button on a status update we really do like, leave a comment, and most importantly, click on the Share button so that the link publishes on our own Facebook pages, and increases the readership of that author's post. Needless to say, most of us create status updates that are informative and easy for our friends to share. Something relevant. Something other authors would find interesting. Something that won't embarrass the rest of us.

Wednesday: We visit each other blogs and leave comments so that Google will notice how Fantastic we are.

Friday: We leave #FF (Follow Friday) suggestions at the Cafe and link over to Twitter to post fellow tweeter @ links so others can follow them, too. We also let people know why they should do this. Here's an example:

Be sure to #FF @Blogbooktours for great posts about blogging and promoting books. #books

The # is called a "hashtag" and if you go to Twitter and search #FF, you'll get everyone who is playing the follow Friday game - and you'll likely find some good folks to add to your own Twitter list.

It all sounds confusing, but it only takes a few weeks to get the hang of all this social networking stuff. If you don't understand, you have friends who will help you.

Yep. You got to have friends. Sing it loud and strong!

E is for Elements of a Good Blog

Our class members spend a good deal of time adding elements to their blogs for reader convenience and to make the blog more "sticky" with search engines. Arrange your sidebar elements in an order that's most useful to the viewer. I promised yesterday I would bump this post up, so here's the information I use over and over.

Let's take a look at the sidebar on this blog.

1. We start with a short description of what this blog is about - it's a quick profile.

2. Because the blog is the public newsletter for our blog book tour classes, many of the posts are useful to others interested in our topic, and so we have a share/bookmark button right beneath the profile. This is so readers can click and easily send the information on this blog to their friends on Facebook or any of a number of other online communities they might participate in. Click on the button, and you'll see the drop-down menu. This is an AddThis button which happens to be the neatest and most effective. There's a reason it's rated #1.  A later addition is via Blogger at the bottom of each post.

3. Next we make sure it's easy for our readers to engage with us on Facebook and Twitter. Those are basic links to our sites there, but you can also find pretty third-party widgets which add sparkle to the blog. I just haven't decided which one I like best yet. Always have your assorted links and sites cross-referenced on all your sites. Everyone is trying to connect at many levels these days.

4. Then make sure you have a few "subscribe" links for readers who use aggregators to keep track of their favorite blog updates. See the ugly RSS feed buttons in the sidebar? I'm looking for a nicer one like this. This symbol is almost as recognizable as the golden arches.

5. Google Friend Connect essentially works in a similar albeit limited way (and also has a certain psychological pull when many people follow the blog). Networked Blogs is another way to get a notice when someone updates a blog - it feeds through to Facebook and Twitter automatically. 

Start with a few of these basics up high in the sidebar of your blog, and then add more as you see features you like on other blogs you visit.  Why up high? Sometimes your readers are in a hurry and will only read the first post, so make it easy for them to share or stay connected by putting the handiest tools at their disposal. Don't make them search all over your blog. They'll appreciate you for it, and come back for a visit.

Even if you're not really sure what all these widgets, gadgets, and buttons are about, place them on your blog anyway. Many of your readers know how to use them, and what we're talking about is service and convenience to them.

The rest of the way down the sidebar? Lots of blogrolls - clickable links to sites that you like and that support your blog focus.

You might have an archive link which you'll want to collapse into a neat and tidy button. Intersperse other information and links as you wish lower down the sidebar.

You can also add a gadget on Blogger that magically makes all your most popular blog posts appear. See it at right? I also have links to related information like the Quickest Blog Book Tour Guide Ever.

The last item on your list should be a hit counter and I prefer being able to see the visitor count. There can be any number of other items, but these are the very essential ones in that order.

And don't forget a contact link - if you don't want your email address on the front page, then consider adding a contact page under your header that readers must open for additional  information about how to reach you. It can be most frustrating for a reader seeking more information about you and your books (or services or other products), to not find a way to reach you.

And remember that you have lots of options for additional information categorized under Pages underneath your header. I've even included the A-Z Challenger participants under their own tab!

This post was last published on July 17, 2010. I'm now going to change the date so it appears on April 6, 2011. Because I can, and so can you.

D is for Dates

 I'm not talking about the ones we all wanted on Saturday nights when we were young.

What I mean is the date you might find on a letter... or on a blog post like this one. Do you notice anything? I have a day of the week above right and a time at the bottom of this post. But no actual date. Why? Because many of the posts are timeless, and apply to many situations or from one blog book tours class to the next. There is no need for me to rewrite the post. Often I bump a post up by going into Post Options and changing the date so the blog post reappears at the top of the blog. Clever, no?

You can do the same thing. An added advantage is that the blog never looks stale to a newcomer, who might wonder why I haven't posted anything since last month, if the month stamp could be seen.

Tomorrow, I'll bump a prior post I use often that explains the Elements of a good blog. Stay tuned.

C is for Copyright

http://en.wikipedia.org/wiki/Mobsters

It really gripes me when people copy my blog posts, even when they give credit to me. Whether I have a copyright notice or not, it's my intellectual property, and there are definite copyright laws that define "fair use". Stealing my words to make your blog look smart isn't fair use by any stretch of the imagination. Some of my blogs like the Blood-Red Pencil, because they include more than one author, carry this copyright notice:

© 2008-2011 Blood-Red Pencil Authors

The contents of these pages, including text and images, are the sole property of the authors and may not be used, reproduced, or reposted in any manner without written consent. All rights reserved.

What I'd really like to say is more akin to this:

You steal my text or pictures, I'll have my attorney send you a bill. I don't run cheap. If you don't pay up, I'll send Guido to take care of the problem. Get my drift?

But that brings up another C-word. Civility. Be glad I have manners.

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Blogging for Books at the BBT Cafe

I never really learned to blog. I jumped in feet first about five years ago when my friend, Ann Parker, and I attended a Women Writing the West Conference and they needed someone to photograph and report about the doings each day. So we tried it, rather successsfully I might add, and I was hooked practically overnight.

Today, I still think blogs and all the social networking sites available to us, are the best and certainly most affordable ways to promote books. My passion is also environmental. It takes a whole lot less petroleum to go on a blog book tour than drive or fly around the country using up petroleum.  I became so vested in this idea, I learned everything I could about the process until I ended up teaching classes to other authors and hosting blog book tour stops on my own blogs. I now even chaperone tours for others for a fee, although I limit that service to only books I love and read. Children's literature and cozy mysteries are my favorites.

When you're thinking about promoting an up-and-coming title, be sure to sign up for a blog book tours class and really prepare yourself to market this way. Many of the people in the A-Z Challenge can tell you what a difference it makes. I'll hope to see you at the classroom sometime soon! Oh, and feel free to join the BBT Cafe anytime, for ongoing chats about blog book tours, writing, publishing, and anything else we feel like discussing. It's a great group of supportive writing friends, and we always welcome newcomers.

A-A-A-pril Fools!

I need another drink quick!

Anyone who has taken a Blog Book Tours class with me knows there is usually a Blog-a-Day Challenge involved. It's a great way to make your blog sizzle in a hurry, and it is especially beneficial when a group of people are linking to each other, leaving comments, and just generally adding to the support and fun. I've seen blogs go from Absolutely Awful to Ztellar. Okay, maybe that's a stretch, at least in the spelling department.

Special thanks to the pals from the BBT Cafe (our blog book tours alum and social spot) for organizing the A-Z Challenge. Alex J. Cavanaugh and Stephen Tremp, you guys are nuts! I have no idea how I'm going to interact with almost more than 1,000 bloggers over the next month, but as Steve points, at least they are allowing us to take Sundays off, unlike yours truly who had  no such mercy in any class. Paybacks are tomorrow's letter, huh?

Please click on the A-Z Challenge tab above to see all the great bloggers playing the game this month. My goal? To make this blog a little stickier with the search engines, possibly set the stage for a Google 5 ranking, and be poised to start hosting authors I like when they have their blog book tours, something I haven't done much up to know. Leave me a message if you have a new book coming out this year. And be sure to follow the blog by clicking at right, friend me on Facebook, and follow me on Twitter. The more fools, the merrier!