Hit Counters

There are programs that tell a blogger how well their online efforts are doing. Some people love, love, love full-blown analytics and others are much more comfortable with the basics. For me, as a teacher of very fundamental online book marketing skills, keeping comfort levels and enthusiasm high with my students is paramount. An empowered student is a good student. Many creatives, and that includes writers, don't like working with numbers, but a certain level of skill in measuring efforts is important, whether checking your royalty statements, your Amazon ranking, or how many reading fans you have.

A simple free site like StatCounter can show you what you've accomplished over the last few years of blogging.

If this were your blog, wouldn't it make you feel kind of good about what you've accomplished?

Check your blog visitor stats weekly to get a sense of how well your blog is bringing attention to your books. Are there any kinds of posts that draw more readers? Are you engaging with your fans? If you aren't in casual writing, does that translate to the success of your book sales? I'm guessing for most authors, it does.

What about you? What kind of analytics do you use to gauge the success of your blogging efforts? Is blog popularity (or any kind of popularity) important to gain book sales, do you think?

Blog Tip #8

Be sure you have a hit counter installed. You can use Statcounter, Sitemeter, Google Analytics, and now most blogging platforms have built-in analytics, too. Be sure to use them, if not daily, then at least weekly to see how your promotion efforts impact your traffic. This is particularly vital before, during, and after a blog book tour.

Tracking your visitors

In our current blog book tours session, we're talking about the importance of adding a hit counter to your blog. You must be able to track your visitors. Popular and free counters include Sitemeter and Statcounter, and they are relatively easy to install on your blog, even if you're a novice blogger. Just follow the directions. Morgan Mandel has a good post about it at her blog.

What kind of hit counter do you use on your blog, and why do you favor it? Please leave a comment.

The numbers game

Week One of the August Blogging Challenge has passed. It's now time for the participants to check their traffic statistics and compare them to a prior period when their posting was low -- just to confirm that the effort put into regular posting will really reap some results.

All bloggers should have a hit counter of some sort. I use Sitemeter which unfortunately had some issues during their move to a new server. So I don't know how accurate my statistics will be for the entire week. But, one of our challengers reports that he had 500 hits this week, a first in his blogging history.

This is exactly the kind of confirmation an author needs to validate the effort of regular blogging. You might not post daily all through the year, but raising your blog's profile and making it more "sticky" prior to a blog book tour is a good way to prepare for a successful online book promotion.

Make the numbers work for you. Most definitely learn to read the reports. Poke around at your counter's website and see what kind of reports you can generate, and then really look at them. They're really not all that confusing, and you might be in for some pleasant surprises.

Tomorrow, another report that every author needs to pay attention to, before, during, and after a blog book tour.