Hot Tip of the Day

If you are marketing a book on your blog, and expect comments or questions, turn off your comment moderation and Captcha codes - these only create a hurdle for your customers. They won't jump them, I promise you. One presumes if you are actively marketing a product that you will be monitoring your blog live and in person throughout the day.

Also, if you have requirements for the reader like following your blog to get some benefit, make sure the follow link is clear and up high next to your post where the viewer can easily see it. Don't make them work for the benefit you are offering. It will only drive them away, and worse, it could irritate them to the point they never come back to your blog.

You have seconds, seconds, to make your case. Make friends and customers the first chance you get. It will often be the only chance.